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Digital Marketing is the online way to promote services using internet. At a high state, digital marketing alludes to promoting conveyed through digital channels, for example, search engines, sites, social media, email, and mobile applications. While this term covers an extensive variety of marketing activities.
Future of Digital Marketing
The offline and online world are colliding. Traditional devices such as fridges, ovens and even billboards will all be modernized to leverage digital media.
With how accessible the internet is today, would you believe me if I told you the number of people who go online every day is still increasing?
It is. In fact, “constant” internet usage among adults increased by 5% in just the last three years, according to Pew Research. And although we say it a lot, the way people shop and buy really has changed along with it — meaning offline marketing isn’t as effective as it used to be.
Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means you need to meet them where they are already spending time: on the internet.
Enter “digital marketing” — in other words, any form of marketing that exists online.